Saturday, 15 September 2007

Cashing in on Madeleine's name: Fund managers asked for trademark registration

The brand name “Madeleine’s Fund: Leaving No Stone Unturned” will be a commercial brand, protected by law, soon. The managers of the campaign to find Madeleine have applied with the European Community Trademark Registration to protect the name “Madeleine’s Fund: Leaving No Stone Unturned”. The request filled also asks for that trademark to be registered for social services providers and advising in cases of missing children. The registration of Madeleine's trademark was requested on May 18, fifteen days after Madeleine McCann disappeared from her room, at the Ocean Club resort, in Praia da Luz, Algarve.

Duarte Levy, in Rothley and Paulo Reis, in Spain