Tuesday, 11 September 2007

SKY NEWS GREATEST CHALLENGE EVER : HOW TO TRANSFORM A COUNTER-INFORMATION CAMPAIGN IN A NEWS STORY

In the last few hours, Sky News has been broadcasting a story, by Martin Brunt, saying Portuguese Police believes that Gerry and Kate McCann are somehow related with Madeleine McCan disappearance because analysis of samples collected at the van that McCann family rented, several weeks after the child disappeared, showed a 100% match with Madeleine McCann DNA. This was the strongest evidence Portuguese Police had to incriminate Madeleine's parents, according to Mr. Martin Brunt. Portuguese Police was the source of this information, Mr. Martin Brunt told Sky News viewers.

Around 9.00 pm, today, the Portuguese CID spokesman, Chief Inspector Olegário de Sousa, denied that story, said that Martin Brunt talked with him today, September 10, around 7.00 pm, but never asked any question about Madeleine's DNA found at the van, and the subject wasn't even referred, during the talk. Mr Olegário de Sousa, in the formal statement that Portuguese CID issued, said that “Sky News story was completely false, the facts referred in that story were also false”. At 10.30, there was no Martin Brunt reporting from Praia da Luz, just a reference to read his blog, with latests news about Madeleine McCann disappearance. (to be continued...)

(Duarte Levy, in Rothley and Paulo Reis, in Praia da Luz)