Monday, 3 December 2007

The man behind the McCann…

... and who is the man behind the man behind the McCann?
Clarence Mitchell, spokesman for the McCann family
(PR Week Via Thomson Dialog NewsEdge)

Clarence Mitchell has only been in PR for a few months. But at the CIPR's presidential reception three weeks ago, he was certainly the star turn. Once word got around that the spokesman for the McCann family was in attendance, the great and the good of the PR industry were almost queuing up to talk to him, all eager to find out a little more about the mystery of Madeleine's disappearance (...) Mitchell was first sent to meet Gerry McCann at East Midlands airport two weeks after Madeleine's disappearance. The pair flew back together to Portugal. Mitchell then spent an intense month of 15-hour days with the family. He had to return to his government role, and others handled the McCanns' PR. But even then, he says, the family still called him for advice in his own time. 'We had become friends,' he says. 'But I couldn't help them beyond the odd phone call, because officially the Government couldn't be seen to be involved.' (...)