Tuesday, 29 July 2008

UK government agency, blogs and Clarence Mitchell

Financial Times
By Carlos Grande
Published: August 15 2007

UK government agency to monitor blogs

The COI, the UK government’s communications agency, is working on a way to monitor what people say about policy on blogs and internet forums for the media briefings it sends to ministers. A project by the COI’s Media Monitoring Unit is considering how to add blogs to its regular summaries of government coverage in mainstream press or television (...)

Mark Sweney
Tuesday September 18 2007

A veteran of major stories

Mr Mitchell announced today that he was stepping down from his role as director of the Media Monitoring Unit at the government's Central Office of Information to help the "innocent victims of a heinous crime". The unit, which is responsible for providing 24-hour coverage and in-depth news briefings for press officers, policy officials, special advisers and ministers across all government departments, is based in the Cabinet Office in Whitehall.

Mr Mitchell joined the unit in April last year but this summer found himself in Portugal - at the request of the Foreign Office - advising the McCanns for around a month until the end of June. While in Portugal he was reportedly behind the McCanns' visit to the Pope and their tour of Spain, Germany and Morocco.

Upon his return he went back to his former role; just last month he was pushing a new initiative at the MMU looking at an online monitoring product to track public debates from blogs.